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Kaybus is a startup of ideas. A place where ideas are nurtured and grow into beautiful concepts that make the enterprise work better with knowledge automation. And if you don't see something you like, drop us a line anyway, we are always looking for ways to add talented people to our team!

Product Marketing Manager

As a byproduct of our growth we are looking to bring on-board a talented Product Marketing Manager to develop strategies and manage tactics around what to say, who to say it to and when to say it.  The Product Marketing Manager will be responsible for creating strategy and also execution for all of Kaybus's social media channels,  working with our PR team to help coordinate execution of PR tactics, and driving our Analyst Relations program.   Working with our external PR firm to create compelling stories around our industry leading products providing unique solutions within an exciting and growing field.   Our ideal candidate will be creative, innovative and accustomed to working in a scrappy and fast-paced environment.  


  • Implement our social media strategies to engage clients and prospects, driving traffic to the firm’s website, and expanding our brand awareness and digital media footprint
  • Manage online and digital content, optimizing for search engine visibility 
  • Transform technical presentation material into engaging content; repurpose content through all channels of marketing
  • Manage the firm’s brand across all media, ensuring consistent and proper usage 
  • Distribute firm communications to clients and prospects
  • Work in tandem with PR firm to implement all PR strategies 
  • Coordinate the creation of advertising and collateral material 
  • Maintain data and create monthly reports for marketing and business development activities 
  • Work with Information Technology and Web Development teams to ensure there is technical capability to deliver, capture and ensure success of key aspects – such as landing pages, tracking codes and integration of analytics 
  • Own A/B testing of landing pages, measure, document, and share search results of tests, then translate the results into clearly defined action plans 
  • Craft compelling ad copy and messaging for ad campaigns 
  • Optimize quality score across all campaigns 

Required Skills and Experience:

  • Bachelor's Degree in Marketing, Communications, or a related field 
  • 3-5 years of strong Direct Marketing, Search Engine Marketing / Paid Search experience, Digital Marketing and Lead Generation 

  • Experience in using paid search platforms (Google AdWords, Bing Ads) to scale and optimize campaign; Google and Microsoft certifications are desirable 

  • Proven and strong social ; Advanced skills working with Google Adwords, Google Analytics; Social Media Lead Generation (LinkedIn, Twitter, FB, Instagram, Flipagram, Reddit, Hootsuite, Canva, Klout) 

  • Ability to Develop Marketing and Sales Collateral and Generate Presentations, Use Case Guides 

  • Advanced technology skills – i.e. websites, email marketing software, and social media including HubSpot 

  • Proven time management and project management skills

Compensation & Benefits:

  • Base Salary, Commission Plan, and Stock Option plan

  • Competitive Benefits package (Medical, Dental, Vision, Supplemental Insurance, Life Insurance, Long-term/Short-term Insurance, 401k, and PTO)


Kaybus is an Equal Opportunity Employer. Qualified applicants are considered for all open positions on the basis of job-related experience, knowledge, skills and abilities, without regard to race, sex, age, national origin, disability, or genetic information. Kaybus complies with all applicable federal, state and local laws in regard to equal employment opportunity.